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Designed specially for ageing hair, enjoy the appearance of fuller and stronger hair with Dove proage Shampoo. Dove Pro-age shampoo penetrates to a cellular level. With Micro Moisture Serum to help restore strength & volume without weighing hair down. Helps repair the hair surface, leaving it looking thick & full* Throughout our lifetime, our hair goes through many changes and not just style-wise. Did you know our individual hair follicles shrink with age? This means that the thickness of hair strands decreases, which is why fine, weak hair is something a lot of us notice more and more as we get older. But while thinning hair in women is something many of us worry about, the right care can help us all to enjoy the look and feel of fuller and stronger hair. Dove Pro-age shampoo penetrates to a cellular level. With Micro Moisture Serum to help restore strength & volume without weighing hair down. Helps repair the hair surface, leaving it looking thick & full* Dove proage Shampoo is specifically designed to restore strength* to ageing hair and leave it looking thick and full. Its unique formula contains Micro Moisture Serum and helps moisturise hair from deep within. At the same time, it restores brittle hair to leave it 2x stronger* and add volume. As a result, your hair looks and feels thicker, fuller and naturally revitalised. * Reduced breakage with Dove proage Shampoo versus non-conditioning shampoo